Radio 4 usually sounds a bit stuffy – the presenters not being known for their youth and tech-savvy. Having said that, the BBC – and in particular the BBC’s website – is very cutting edge, with all kinds of blogs, mini-sites and of course an world leading news portal making it a very heavy weight prospect in the world of search.

Usually if the Radio 4 presenters are giving out a web address, it sounds like a struggle. “Double yew, double yew, double yew, dot…. blah blah blah….”. But tonight Eddie Mair on the PM program did something different, and very progressive. He was talking about some pictures on the PM blog, and said the following: “Just type ‘PM Blog’ into any search engine”. Now that’s the way to do it.

That’s what I say to people who ask what my website address is: type ‘listingslab’ into google.

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