Advertising Booze
I’m suddenly involved in creating a rich-media advert for beer. Probably the best Christmas present in the world….
But of course, if you’re advertising alcohol you’ve got to be a bit careful. You have to stick to the rules outlined by Alcohol Concern, which prohibit any advert which (amongst other things)
- Suggests that alcohol is essential to social success, popularity and acceptance
- Suggests that drinking can contribute to sexual success or attractiveness
- Implies that the successful outcome of a social occasion is dependant on the consumption of alcohol
- Suggests that drinking can overcome boredom, loneliness or other problems or that drinking can bring about a change of mood
- Suggests that drinking can enhance mental, physical or sexual capabilities
- Implies that people who drink alcohol are brave, tough or daring
Damn. That’s all my ideas out the window then.
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Except for that last one, I’d agree wholeheartedly to all those bullets. Certainly the second one.
Talk about tough rules of the game. Wishing you the best!