Quit your day job. Go on. I dare you.

I’m suddenly involved in creating a rich-media advert for beer. Probably the best Christmas present in the world….
But of course, if you’re advertising alcohol you’ve got to be a bit careful. You have to stick to the rules outlined by Alcohol Concern, which prohibit any advert which (amongst other things)

• Suggests that alcohol is essential to social success, popularity and acceptance
• Suggests that drinking can contribute to sexual success or attractiveness
• Implies that the successful outcome of a social occasion is dependant on the consumption of alcohol
• Suggests that drinking can overcome boredom, loneliness or other problems or that drinking can bring about a change of mood
• Suggests that drinking can enhance mental, physical or sexual capabilities
• Implies that people who drink alcohol are brave, tough or daring

Damn. That’s all my ideas out the window then.

This entry was posted on Thursday, September 13th, 2007 at 11:36 am and is filed under Doing the business, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.